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Simon Innovation Group

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Simon Innovation Group

Innovating the Future of Retail

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Innovating With the Best

“We are a company of ideas. Our mission is to elevate and reinvent the shopping experience in modern and innovative ways for our shoppers and communities we service.”

— David Simon, Chairman, CEO and President

Recent Projects

NEXT GENERATION DIGITAL DIRECTORIES

Located in high traffic areas at key Simon  centers,  digital directories take  shoppers on a journey through a  65", LCD, full HD touch screen. The interactive maps  display the fastest route for shoppers to take to store  locations and center services.   The directories  come to life when a shopper walks within a few feet of the screen.

Find Out More >

PARKING RESERVATIONS

Imagine being able to zip into a reserved and preferred parking space during the busiest shopping hours. Simon partnered with MyPark App to make parking as as easy as making a dinner reservation.

Find Out More >

DROPIT

Bagfree shopping helps our guests make the most of their shopping trips by freeing them from the burden of lugging around their packages and bags. Instead, shoppers can shop in participating stores, and when they're ready for some relief, they can drop off an unlimited number of bags throughout the day at any Dropit Spot. Dropit will then deliver the shopper's packages to them anywhere in the U.S. for free. It's magical convenience on-demand all available through a simple mobile iOS or Android app & across a number of Simon properties.

Check it Out >

Discover How Simon Drives Innovation

CLICKS TO BRICKS, FOR HAPPY RETURNS

Now live at 52 Simon properties, giving Simon the largest network of Return Bar location in the shopping center industry, this innovative service removes the  hassles of online shopping returns. Housed at Simon Guest Services® at select centers,  Happy Returns processes the return, initiates the refund and handles the return shipping for the shopper in a simple and seamless manner.

Find Out More >

Fillogic Logo

FILLOGIC

Fillogic is the Logistics-as-a-Service Platform for Retail that converts the traditional retail ecosystem into an integrated network by transforming space at retail centers into tech-enabled, micro distribution hubs. Fillogic's platform  and   focus on aggregation enables brick-and-mortar retailers and transportation providers to optimize their store locations by improving the ship-from-store process, forward-staging inventory closest to their target consumers  and unlocking same day/next day delivery for the cost of shipping ground. Fillogic's first  locations with Simon are at Livingston Mall  & Gloucester Premium Outlets.

Learn More >

RetailConnect

RETAILCONNECT

A “Fulfillment-as-a-Service”(FaaS) solution provided by PFSweb that enabled mall-based retailers to fulfill eCommerce orders without allocating additional space, staffing, hardware or software, thereby maximizing the omni-channel value of their physical stores. RetailConnect supported “Buy Online/Ship From Store”transactions from a centralized RetailConnect Depot at Simon centers.

Learn More >

Google Maps Local Context

GOOGLE MAPS LOCAL CONTEXT

By industry-first deploying this beta offering from Google Maps, Simon is able to help prospective shoppers best find nearby points of interest that are relevant, convenient and  attractive to  one of  its shopping destinations.  To even further improve the relevance of the  local  attractions that are visualized on the Google Map, Simon localized, at the unique center level, both the categories and search diameters used to fully customize and  taylor the  experience.

See It In Action >

Last Mile Terminal Logo

IN-MALL FULLFILLMENT CENTER

Last Mile Terminal ™ “LMT” Is a full-service omni-channel logistics center located in Roosevelt Field Mall to provide packaging, shipping, and local delivery services from mall stores to consumers. LMT facilities utilize proven WMS software and logistics automation to supply retailers with a cost-effective, easy-to-use system. The LMT platform gives the customer a seamless shopping experience with options for same day, next day, and standard delivery. LMT also offers a wide variety of other value-added services to retailers and brands that include, returns processing, inbound freight, gift wrapping, branded packaging, and coming soon a “Shop Hands-Free” app for a premium shopping experience.

Learn More >

Google Business Messaging In Action

GOOGLE BUSINESS MESSAGES VIA MAPS & SEARCH

As an industry first, the Simon team ran an exclusive pilot with Google across  16 centers for 9 months that enabled  shoppers to  interact with our   fully automated chatbot  across search and maps. It utilized  Google's advanced natural language processing (NLP) engine making the chat interactions fast, intuitive & flawless and provided Simon a real-time way of better serving our shoppers.  It also provided  direct connectivity with our shoppers via seamless bot-to-agent handoffs  when  inquiries were made that were beyond the bot's knowledge base via Front's rich multi-touch point inbox solution.

Learn More >

Simon Cup Logo

SIMON CUP

The Simon Cup  was a co-produced national esports tournament between Simon and Allied eSports and was a first-of-its-kind program that featured a Fortnite competition, appearances by FaZe Clan, online qualifiers, regional finals and gaming festivals in New York and Los Angeles, and weekly prizes and giveaways. The tournament concluded with a Grand Final at HyperX Esports Arena Las Vegas, where a winner was  crowned and awarded the Grand Prize – a $50,000 shopping spree at a Simon Shopping Destination.

Learn More >

Digital Voice Translators

DIGITAL VOICE TRANSLATORS

Waikele Premium Outlets now offers Digital Voice Translators for non-English-speaking shoppers, making Waikele the first Simon property to provide this revolutionary amenity. This brand-new offering is Waikele Premium Outlets' next step towards eliminating language barriers for guests while on property.  The service supports over 28 languages including Japanese, Korean and Chinese, which allows shoppers to translate their speech to better communicate with sales associates and others while on property. 

Learn More >

launchpad, by Simon

LAUNCHPAD

The next big thing is here.  Introducing Launchpad, by Simon.  Before it’s online, before it hits stores, discover the latest “it” products at Launchpad.  With six (6) locations across Simon shopping centers  live since Black Friday 2018 ,   Launchpad is a brand new scalable retail platform for both emerging and established brands to pilot new products and expedite the hottest new trends at Simon's highly productive shopping centers. 

View Store Locations >

QUICKEATS at SIMON

QUICKEATS AT SIMON

Efficient shopping is the name of the game, and that is what order-ahead dining at a number of our shopping centers delivers to our shoppers.   With QUICKEATS at SIMON,  hungry  shoppers can skip the  line, and place a mobile order  from their favorite restaurants and pick up their food directly from the restaurants or eateries.   Simple, easy and quick. Making more time for more shopping while on-center.

Order Now >

DropIt

DROPIT

Bagfree shopping helps our guests make the most of their shopping trips by freeing them from the burden of lugging around their packages and bags.  Instead, shoppers can shop in participating stores, and when they're ready for some relief, they can drop off an unlimited number of bags throughout the day at any Dropit Spot.  Dropit will then deliver the shopper's packages to them anywhere in the U.S. for free.  It's magical convenience on-demand all available through a simple mobile iOS or Android app & across a number of Simon properties.

Learn More >

EV Charging Stations at Simon

EV CHARGING STATIONS

Simon  is committed to  sustainable practices at our properties, and one way we put this into action is by providing shoppers with electric vehicle (EV) charging stations.  Simon's network of EV charging stations  provides options for EV and plug-in hybrid drivers to charge while shopping or dining. Simon's first EV charging station was installed in 2011 and its ever expanding network of stations currently totals 645    at 110 locations in 20 states (as of July 2019).

Learn More >

Interactive Directory With AR

AUGMENTED REALITY

Across more than 500 digital directory screens during holiday 2017, a fun augmented reality segment was added to surprise & delight shoppers as they passed by these interactive shopper touch points.    Shoppers were magically transformed into a reindeer, complete with auto-zoom and real-time motion tracking  to make the virtual transformation seamless bringing   smiles to all.

Disney Junior Play Zone Logo

DISNEY JUNIOR PLAY ZONE

A first for the U.S., the Simon team is yet again re-inventing what the mall of the future will look, with the help of a great partner - Disney Junior.  The play area at La Plaza Mall was massively transformed into an   immersive & interactive  experience, complete with two unique zones that are age-level targeted.  One for toddlers and another for children up to  the age of 10 years old.  This free amenity  gives  another glimpse of what our centers will continue to  evolve to.

Explore Now >

Premium Outlets VIP Club

WHAT'S NEW NOW

Simon has assembled a skilled content marketing team that curates content from Simon retailers and restaurants. What’s New Now, a program now across  114 Simon centers, gives shoppers access to the best deals and events via Simon’s websites, email and social media. It’s a simple idea - to tell shoppers what’s happening today at their local center - and it has proven to be one of our most successful campaigns.

Check It Out >

Mobile Fueling

MOBILE FUELING

Simon has teamed up with leading mobile fuel service provider, Booster, to bring first of its kind convenience to shoppers Monday through Friday. Shoppers at Great Mall in Milpitas, CA can download the Booster App and have high quality fuel delivered to their vehicle while they shop.



Enhanced Store Directory

ENHANCED DIRECTORY SEARCH

Across all centers, the innovation team at Simon set out to help shoppers better understand what brands are carried and what  categories of products are covered at many of it's leading retailers. This new way of looking for brands and categories is already being quickly adopted by shoppers as they better try to understand what products stores carry in their local center.

Find A Brand Or Category Carried >

WeChat Mini-Program

WECHAT MINI-PROGRAM

Helping the  Chinese based tourist better understand where Simon Shopping Destinations are located here in the U.S. and what stores & amenities are  offered  within each center was the goal that this latest app-within-an-app delivers upon.  For WeChat app users, the Simon mini-program now allows convenient and   accurate center-level information to be browsed all from within the native WeChat app experience, in both Mandarin and English.


Santa Bot For Facebook Messenger

SANTA BOT

For the 2017 holiday, the Simon team decided to add a conversational-style buying guide feature onto Simon's already successful Facebook Messenger chatbot.  This localized gift guide  is  operated by none other than Santa, in which  it aides shoppers in finding the perfect  present, all the way down to specific micro-categories and the best stores that carry those types of items in  the mall.

Message Santa >

Family at Simon App

FAMILY AT SIMON & SANTA'S HELPERS APP

To brighten holiday spirits in 2017, Simon's innovation group launched an interactive app that let shoppers of all ages experience the North Pole like they've never have before, by stepping thru an augmented reality (AR) doorway to a magical winter wonderland and become one of Santa's Helpers in a virtual reality-like (VR) world.  Within this immersive mobile game that had to be played on-center, players  were able to win a free prize even for completing the game.

Download Now >

THE EDIT

Set in one of America’s most iconic shopping centers (Roosevelt Field), The Edit is a scalable retail platform for both budding and established brands to pilot new products, new dimensions and new territory. Think strategic product curation, disruptive positioning and online efficiency— all within a brick and mortar space. Design-centric, experience driven, and completely transitional, The Edit is the place to discover new.

Learn More >

3D Map

APPLE MAPS FOR INDOORS

Partnering with both the Apple Maps and Mappedin teams, Simon is   now able to update all of its   shopping center indoor maps that appear within Apple Maps in a near-real time manner.  This simplifies the ongoing maintenance and upkeep efforts and helps ensure that  Simon's indoor maps that  are contained within the Apple Maps app are always up-to-date, accurate and useful.

Learn More >

Snapchat Geo-Filter

ALWAYS ON SNAPCHAT GEO FILTER CAMPAIGN

Simon partnered with Snapchat to build a multi-location Snapchat filter campaign to engage with shoppers, build brand awareness and eventually track store visits.   This has allows Simon to deliver  many millions of branded social impressions to engaged shoppers across the U.S.

Check it Out >

SIMON INSIDER®

Shoppers are rewarded with cash rewards for shopping across all  eligible Simon centers and participating  retailers.  This unique  loyalty program is tied to a shopper's credit or debit card and offers valuable insights into  shopping behaviors. 

Find Out More >

TEAM LAB FUTURE PARK

Children explore a digital playground through seven different living “works” that use technology to nurture individual creative freedom. Children are encouraged to engage with each other and with the art itself to create a combined visual masterwork as part of a larger team.

Check it Out >

FACEBOOK MESSENGER BOT

With over 1.2 billion monthly active users, Facebook Messenger has an audience that matters. The Shop Simon messenger bot used to  offer users localized information about stores, restaurants, deals, events and amenity details at more than 200 Simon centers. Shoppers  used to be    easily guided to find the answers they need quickly. Live Chat with a local representative  also was  able to be    initiated within the bot as well.

Check it Out >

CHILDREN'S PLAY AREAS

Discover how the team at Simon is out reimagining what a play area inside a shopping center can be - an immersive interactive and community oriented experience that engages and delights shoppers of all ages.

View Now >

ALEXA SKILL

Virtual personal assistants, like Amazon's Alexa & Apple's Siri, are  a transformative  force in the digital world, as more and more search volume heads to voice.  As an  industry first, Simon is now leveraging  Alexa via a custom skill that enables shoppers nationwide to locate a nearby Simon center,  find a store of interest and even get top deals happening now at that prefered center, all by just saying, "Hey Alexa, ask Simon..."

Enable Now >

3D Map

3D MULTI-LANGUAGE MAPS

Building on  the successful interactive mapping platform that Simon pioneered and   deployed across all of its centers, this latest release brings to life the ability to fully localize the experience   in a deep and  meaningful way.   This way, Simon is able to best serve its   shoppers in their preferred local language. 

Explore Now >

Premium Outlets VIP Club

PREMIUM OUTLETS VIP CLUB 2.0

Taking this strong  loyalty program to the next level was the goal.  To do so, a complete overhaul was performed  that involved  total digitization of all legacy, print-only VIP Savings Passport offers  which greatly enriched the online value proposition, utility and  overall user experience of this core  shopper offering.

Join Today >

Innovation in Action at Simon

Learn More About What Simon Does to be Innovative Day in and Day Out.

Innovating the Future of Retail

Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company, is constantly innovating to create the best shopping experience for our shoppers.

Simon Innovation Group, the umbrella for all innovation happening across Simon, takes a hands on approach in creating the future of retail by working closely with retailers, brands, and local communities, identifying their biggest challenges, and finding solutions.

WORK WITH US
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Meet the Team

Innovating The Future of Retail: Simon Innovation Group is the umbrella for all innovation happening across Simon, from partnerships, omnichannel retailing, investments, sustainability, and R&D. Simon, an S&P 100 company and world's largest retail real estate company, is constantly innovating to create the best shopping experience for shoppers. Simon takes a hands on approach in creating the future of retail by working closely with our retailers, brands, and local communities, identifying their biggest challenges, and finding solutions.

MEET THE TEAM

Mikael  Thygesen

Chief Marketing Officer

Andy Hutcherson

Senior Vice President, Innovation & Customer Experience

Patrick Flanagan

Senior Vice President,

Digital Development   , Operations          & Strategy.

Innovating The Future of Retail: Simon Innovation Group is the umbrella for all innovation happening across Simon, from partnerships, omnichannel retailing, investments, sustainability, and R&D. Simon, an S&P 100 company and world's largest retail real estate company, is constantly innovating to create the best shopping experience for shoppers. Simon takes a hands on approach in creating the future of retail by working closely with our retailers, brands, and local communities, identifying their biggest challenges, and finding solutions.

MEET THE TEAM

Erika  Reed

Senior Director, Innovation & Customer Intelligence

News & Events

Simon Expands Network Of Interactive Digital Directories

Simon, a global leader in retail real estate, is rolling out new, interactive digital directories to nine centers in time for the busy Holiday season with a broader roll out planned for next year.

These enhanced, innovative digital directories incorporate the latest in digital wayfinding and interactive capabilities and are designed to provide shoppers with convenient access to what's going on at their favorite mall through an engaging new user interface.

Read More

TeamLab Future Park: The Future Of Fun Is Here

TeamLab Future Park focuses on promoting collaborative experiences for children through creativity and play. Guests can explore a digital playground through seven different living “works,” which use technology to nurture individual creative freedom within cooperative environments. With hands-on participation as the foundation of each work, children are encouraged to engage with each other and with the art itself to create a combined visual masterwork as part of a larger team. The seven immersive works include Sketch Aquarium, Create! Hopscotch for Geniuses, Sketch Town, Sketch Town Papercraft, A Table Where Little People Live, Light Ball Orchestra, and Connecting! Train Block.

TeamLab Future Park was at Mall of Georgia until July 31, 2016.

Read More

TeamLab Future Park: The Future of Fun is Here

TeamLab Future Park focuses on promoting collaborative experiences for children through creativity and play. Guests can explore a digital playground through seven different living “works,” which use technology to nurture individual creative freedom within cooperative environments. With hands-on participation as the foundation of each work, children are encouraged to engage with each other and with the art itself to create a combined visual masterwork as part of a larger team. The seven immersive works include Sketch Aquarium, Create! Hopscotch for Geniuses, Sketch Town, Sketch Town Papercraft, A Table Where Little People Live, Light Ball Orchestra, and Connecting! Train Block.

TeamLab Future Park was at Mall of Georgia until July 31, 2016.

Read More

Connect With Us

CONTACT SIMON INNOVATION GROUP
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PARtnerships

Work with Simon to help innovate the shopping experience. Interested in doing a pilot? Want one contact to introduce you to the major retailers? If interested in partnering with Simon or pitching Simon as a customer, contact us.

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Investments

Simon Venture Group invests in seed to growth stage companies and focuses on a broad range of verticals, from in-store retail to ecommerce as the two merge into one to create an omni-channel retail experience, as well as new fashion brands and food and beverage brands.

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SUSTAINABILITY

Simon is committed to sustainability from its use of energy, water, waste, and materials.

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